Please answer this question:
What is the main reason for having your
property business or if you haven’t started yet why do you want a property
Be really honest with yourself when you are
answering this because it is very important.
Years ago I would start businesses with one
intention – to make money.
But I always felt that this was not enough
of a reason. After all there are a lot of ways to make money. I used to have a
corporate job and I could have got another one but I decided that was not the
kind of life that I wanted.
Now I am not saying that money should play
no part in your property business. I would always encourage you to set
financial goals and targets and strive to achieve these. But money on its own
rarely makes people happy and fulfilled.
I like having money and I am sure you do
too. The thing is that when I based my reason for existence on making money it
didn’t motivate me as much as I thought it would. It didn’t make me jump out of
bed with excitement totally motivated for the day ahead.
So I decided to change my approach. I had
heard many times that you need a big “Why” to continually drive you to achieve
your goals. I was a little skeptical
at first but I looked into this more and discovered my “Why”.
I have not looked back
How you can find your Why
Before we start here I
need to tell you that there is no reason that your “Why” cannot change as you
move forward. In fact I have changed my “Why” a couple of times. I have used a
number of different ways to discover my “Why” in the past but these are the
ones that I keep coming back to:
How do you Define Success?
We all have our own
definitions of what success means and that’s fine. So do you have your own
success definition? There is no right or wrong definition, so don’t waste your
time searching for this on Google. Sure there are definitions there but I don’t
want you to be beholden to someone else’s definition.
You really need a
definition of success that you are happy with. The reason for this is that
without it you will never know if you have achieved success or not. Your
success definition can be financially related and it can also contain other
aspects such as your personal growth and so on.
After you have written
your success definition, or if you already have one, then take a good look at
it and ask yourself why you have this as your definition. Dig deep and it will
help you to make your “Why” a lot clearer.
What about your Passions?
A passion is
completely different to a skill. You can have a lot of different skills but you
may not be passionate about them. Many property business owners display a lot
of passion in their business but they may actually hate certain aspects of it.
So think about the different aspects of your business and whether you are
passionate or not about them.
If you find this is
difficult for you then that’s OK. Ask yourself what you are truly passionate
about. Think about what really makes you feel excited. Think about what really
motivates you and keeps you going when things get tough.
When you are defining
your “Why” it needs to be something that you are totally passionate about. Once
you identify your passions then you can tie your natural talents to these and
you have all of the ingredients of a truly motivational “Why”.
If you could do anything you want
what would you do?
I want you to take
money out of the equation here. Just imagine that money is no object. If you
didn’t have to worry about money any more what would you do? Be realistic here
– if you are in your mid 40’s then it is pretty unlikely that you are going to
play professional football or become an Olympic athlete.
The reason that you
need to do this is that it gives real purpose to your property business. You
can add this to your “Why” so that it drives you to making your business
successful so that it will provide you with the freedom that you desire.
Ask yourself the right Questions
To further determine
your real “Why” you can ask yourself these important questions:
What truly Inspires you?
When you are inspired
to pursue something in your life then you will feel a lot more alive. Do not
get bogged down with small things here. Following a football team is not what I
am talking about. It is something much larger than that. This thing is bigger
than you and really puts fire in your belly.
Think about a cause
that means a lot to you in life. This can be inventing something or making an
impact in the world. Once you have found this you can connect with it and add
it to your “Why” statement. This will be a reflection of who you really are and
what you are looking for.
What are your true Strengths?
Think about those
things that you are really good at. There will be a number of things that you
can do easily which others cannot do at all. Are you a creative person? Can you
see the “wood for the tress?” Do you have a good eye for detail? Are you an
It’s a good idea to
create a list of your strengths. This does not mean that you cannot acquire new
talents and skills but using some of the natural talents that you already have
will certainly be an advantage to you.
How do you add Value?
If you keep on doing
things that you dislike it is unlikely that you will ever be truly fulfilled.
It’s a good idea to identify where you are able to add the most value. This can
be mixture of your experience, knowledge, skills and education.
It is natural for
people to undervalue their worth and the value that they can bring. So think
about how you have used your talents and experienced in the past to solve
problems. Which of these problems did you particularly enjoy solving? It is
easier to go with your natural strengths than try and improve your weaknesses.
How will you measure your
purpose?Look for meaning in everything that you do. Use your property business
as a learning experience. Your “Why” statement is your purpose in life. Make it
specific because you want to measure when you have achieved your “Why” and then
create another one to inspire you.