Do you really know what your strengths and
weaknesses are? I thought that I did but I was wrong. For some time now I have
been reading about personality profiling to find out what kind of person I was.
To be honest I dismissed this for some time but a while ago I decided to give
it a shot and it was one of the best things that I ever did.
There are many personality profile tests
out there and I wanted to use the best one as I believed that it would be very
important for my future. That belief was certainly correct and after spending
time researching and speaking to others that had taken personality profile
tests I finally decided that Wealth Dynamics was the
When I went to the website to take the test
I discovered that I would have to pay US $97 for this. Now I am a great
believer in investing in my future so for me this was a small price to pay to
find out who I really was. I encourage you to do the same.
I want to make it clear that I am not an
affiliate for Wealth Dynamics and I do not make any money from recommending
them to you. They are just the best in my opinion and I know that a lot of
other successful people believe that as well.
Why Knowing Your Entrepreneurial Profile Is So Important
Everyone is different. For some people,
picking up the phone and making hundreds of cold calls a day to sell or make
appointments is a walk in the park. This is something that I have done in the
past but hated every minute of it. Receiving so many rejections was really hard
for me to take.
When you want to achieve freedom and
success your best option is to take the path of least resistance. What do I
mean by that? Well there are some people out there that have become millionaires
through telesales. They became good at it themselves, trained others to do the
same and created companies offering this in demand service.
For them picking up the phone and
convincing a total stranger to buy something or meet with a sales person was their
path of least resistance. You could follow what these people do and be
successful to a certain degree, but if this isn’t who you really are then you
will never achieve the level of success that provides the freedom you are
The thing is that we all have strengths and
weaknesses. Some people are better at communication than others. Some have a
keen eye for detail and others don’t. Some people are really creative and can
come up with good ideas all of the time. Others are good at implementing those
All of us have a unique “flow” which
defines who we are. No matter how hard you try with self examination it is not
always possible to discover your real flow. You can ask others to describe your
strengths and weaknesses and this can help to an extent but it rarely provides
the full picture.
Most successful people know that they have
this unique flow and take steps to identify it properly and capitalise on it.
They understand that playing to their strengths and following their path of
least resistance is the easiest way to success.
How Knowing Who You Are Will Help You
Once you understand who you really are then
you can take the appropriate action and achieve success a lot more easily. You
can focus on what you are naturally good at and then get other people to do the
things that you are not good at.
So if you are good at meeting people and
selling your products and services to them then focus on that. If you are not
good at telemarketing and making the appointments that you need to meet with
potential customers, get someone else who is good at that to do it for you.
Does that make sense? Good let’s move on.
Background On The Wealth Dynamics Profile
I want to tell you a bit more about the
Wealth Dynamics personality profile test before I get into the detail of how it
really helped me. Wealth Dynamics state that there are only eight routes to
wealth and that each of these routes represent an entrepreneurial personality
Wealth in this case is not about money or
possessions but your natural flow. This means doing what you know you should be
doing. When you follow your flow everything that you do will feel right to you.
Here are the 8 profiles in Wealth Dynamics:
If you are a creator then you add more
value when you are free to create. Creators are not detail orientated and they
rely on intuition rather than facts. They are great with coming up with new
ideas, but this often leads to businesses having a lot of new projects started
but never finished.
A mechanic does not get involved with the
creation process but will develop supporting systems and come up with ideas to
make the business look fancier, more likeable and saleable. Mechanics tend to
be perfectionists and they are good at finding better ways to do things. They surround
themselves with others that support them.
Charm and magnetism are the biggest assets
of stars. They have an inner confidence and have no problem taking the lead and
being the centre of attention. Stars are naturally good at creating brands in
and around themselves. They don’t always make good managers as others that
cannot do what they do often frustrate them.
Supporters tend to be good at leading teams
of people to meet objectives. They usually have a lot of energy and enthusiasm.
Good networkers who know how to bring people together. With one phone call they
can find the right people. Supporters depend on Creators, Mechanics and Stars
to start the whole thing off.
5. Deal Maker
A deal maker knows when the time is right
to strike. Deal makers are very good relationship builders and they are
constantly engaging with people. Their sense of timing is excellent but fall
down when it comes to cash flow and accounting and they will often risk
everything without even realising it.
Traders are very good at hunting down the
best bargains and will not tolerate anything inferior when they know that
something better is around the corner. They also have an acute sense of timing.
Traders usually work day to day rather than having longer term plans.
An accumulator prefers to stick with a
successful system. They discover a path, show patience and discipline and then
work very hard to achieve their goals. Accumulators like to collect
appreciating assets. Accumulators dislike risk and like to surround themselves
with as much information as possible before making a decision.
Lords prefer to operate behind the scenes
and they will quietly generate wealth through the control of cash generating
assets. They control property portfolios and large companies but you will
rarely see them. Lords are most effective when they have control. They are
analytical, cautious and meticulous and seen as controlling. They watch every
How I Used My Wealth Dynamics Profile
After I went through the profile process
and fully understood it I realised that I was spreading myself too thin in my
business. I was trying to do everything from marketing and sales to customer
service. It is not possible to be really good at all of these things, but I had
accepted that doing everything was the norm for a small business owner due to
I Learned Who I Really Was
The profile identified my strengths and
weaknesses. I sat down and thought about
this deeply and came to the conclusion “yes I am like that”. Before I
discovered profiling and made significant changes to my business I would just
work hard to get everything done. I would just sit there and not talk to anyone
and just get everything done.
This is typical of a “Mechanic” which is my
Wealth Dynamics profile. I am very good at the details of a task but my
communication skills are not as good as they could be. Some people can stand up
in front of a group of people and motivate them – I am not that person. It is
just not who I am. The profile explained this to me and it all made perfect
There have been many successful people with
a Mechanic profile including the Amazon founder Jeff Bezos, Facebook Mark
Zuckerberg and Dell Computers founder Michael S Dell. It is a great profile to
have but I soon discovered that I needed people around me with different
profiles to do the things that I was not good at.
This was an “aha” moment which liberated
me. I realised that I can just concentrate on what I am good at and get other
people to do the other stuff. So I made it my mission to find the people that I
needed to do the things that I wasn’t good at.
I Found Other People To Do The Things I Was Not Good At
Here is a good example. In my property
business we have to deal with a lot of tenants. It is essential that we look
after them properly because they provide a good proportion of our revenue.
Dealing with tenants is not something I was good at. Anything can happen with a
tenant at any time and I needed someone with the skills to handle this.
I found a lady who is absolutely brilliant at dealing with tenants and their problems. She is an excellent communicator and takes it all in her stride. If I had to deal with the tenants it would drive me crazy and we would probably end up without any customers at the end of it! I haven’t got the patience for this but the lady I recruited has.
So given the success of this move I created
a winning team whose combined efforts resulted in the business growth I was
looking for. We developed great systems for automation, which was a perfect
match with my Mechanic profile. We also
introduced the very successful quarterly action planning process.
I Used My Mechanic Profile To Its Full Advantage
One of the things that I am really good at
as a Mechanic is systemisation. If I wanted another person to perform a
specific task then I would complete it first and then create a checklist and
even a training video that they could use to perform the task correctly. Not
everyone has the inclination to do this.
By exploiting my Mechanic profile and putting
the right systems in place I created the freedom that I wanted. I was confident
that the business would continue to move forward while I was spending time out
of the country doing what I wanted to do.
So the bottom line is that profiling works.
Once you know who you really are and can focus on what you are good at you have
a much greater chance of success. You will also need to surround yourself with
a team of people that will do the things that you are not good at. I strongly
recommend that you check out the Wealth Dynamics profiling system.